The Hottest Nail Trends in July 2024: A Statistical Analysis

Jul 28, 2024By Mariel Nails Studio
Mariel Nails Studio

As we dive into the summer of 2024, the world of nail art and design is buzzing with new and exciting trends. From bold colors to intricate designs, nail enthusiasts are eager to showcase their creativity. In this blog post, we will delve into the hottest nail trends of July 2024, backed by statistical analysis and expert insights.

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1. Trending Colors of July 2024

Color plays a crucial role in nail art, and July 2024 is no exception. Based on a survey of 500 nail salons across the country, the following colors have emerged as the top choices:

Electric Blue: Dominating 35% of the market, electric blue has become the go-to color for those looking to make a bold statement.

Pastel Pink: With 28% popularity, pastel pink continues to be a favorite for its doft and elegant appeal.

Neon Green: This vibrant color accounts for 22% of the market, reflecting the trend towards more adventurous and eye-catching designs.

Metallic Silver: At 15%, metallic silver adds a futuristic and chic touch to any nail design.

1.1 The Rise of Custom Blends

In addition to these popular colors, custom blends are gaining traction. Nail artists are mixing hues to create unique shades tailored to individual preferences. This trend is supported by 40% of surveyed salons, indicating a growing demand for personalized nail art.

2. Popular Nail Shapes

Nail shape is another essential aspect of nail design. The following shapes have gained significant popularity in July 2024:

Almond: Favored by 42% of clients, the almond shape strikes a balance between elegance and practicality.

Square: With 30% popularity, the square shape remains a classic choice for its clean and modern look.

Stiletto: At 18%, stiletto nails are perfect for those who want to make a dramatic statement.

Coffin: Also known as ballerina nails, coffin nails account for 10% of the market, loved for their edgy yet sophisticated appearance.

2.1 Hybrid Shapes: A New Trend

Hybrid shapes are becoming increasingly popular, with 25% of surveyed salons reporting requests for custom shapes that blend elements of different styles. This trend allows for more personalized and unique nail designs, catering to individual tastes and preferences.

3. Top Nail Art Designs

Nail art continues to evolve, with new designs captivating the attention of nail enthusiasts. Here are the top trends for July 2024:

Geometric Patterns: Accounting for 40% of designs, geometric patterns are loved for their modern and stylish appeal.

Floral Designs: At 32%, floral designs bring a touch of nature and elegance to nail art.

Abstract Art: With 20% popularity, abstract designs offer a creative and unique approach to nail art.

Minimalist Designs: 8% of clients prefer minimalist designs, favoring simplicity and sophistication.

3.1 The Influence of Social Media

Social media platforms, particularly Instagram and TikTok, have played a significant role in shaping nail art trends. Influencers and nail artists share their latest creations, inspiring millions of followers. According to a recent study, 60% of nail art clients get their design ideas from social media, highlighting its impact on the industry.

4. Nail Care and Maintenance

With the rise of intricate nail designs, proper nail care and maintenance have become more important than ever. Here are some essential tips to keep your nails healthy and beautiful:

Regular Moisturization: Keeping your nails and cuticles moisturized prevents dryness and cracking.

Avoid Harsh Chemicals: Use nail-friendly products and avoid excessive exposure to harsh chemicals.

Proper Nail Filing: File your nails in one direction to prevent splitting and damage. Avoid the electric drill.

Regular Breaks: Give your nails a break from polish to allow them to breathe and recover.

4.1 Professional Nail Treatments

Many clients are opting for professional nail treatments to ensure the longevity and health of their nails. The most popular treatments, that also I like include:

Gel Manicures: Long-lasting and durable, gel manicures are favored by 45% of clients.

Acrylic Nails: With 30% popularity, acrylic nails offer strength and versatility in design.

About Dip Powder Nails which is at 25% of popularity and provide a natural look with added durability, but personally I dont like it

Conclusion

July 2024 has brought a plethora of exciting nail trends, from bold colors and unique shapes to intricate designs and personalized blends. The influence of social media and the growing demand for custom and hybrid styles are shaping the future of nail art. As nail enthusiasts continue to explore and experiment, the world of nail design remains vibrant and dynamic.

Whether you're a nail artist or a nail art lover, staying updated with the latest trends and techniques is essential. Embrace the hottest trends of July 2024 and let your nails be a canvas for creativity and self-expression.